Home Portuguese

Homemade

The Homemade brand was created in 1968 by Baron Von Leitner, who developed the recipe at his place in Campos do Jordão, mountain region of the state of São Paulo. By then, Homemade jams were totally handmade at his place, where he also grew the fruits used to cook them.

The best deli stores of São Paulo started getting interested in the handmade delights produced in Campos do Jordão and soon Homemade jams conquered consumers throughout the entire state of São Paulo.

Homemade was acquired by CICA at the end of the 70’s, which expanded its distribution all over the country. By the end of the 90’s, after a period of market pulverization and the entry of imported products in Brazil, two businessman from São Paulo bought the brand and made sure to rescue the concept present since the beginning of the jam’s manufacturing, the “homemade” concept, as a way to preserve the true flavour nature offers.

Original homemade recipe

Timeline

In 1968 Baron Von Leitner created the HOMEMADE brand, after the great success of his handmade, 100% natural jams made between family and friends. Ever since then, many import products stores and delis got interested in the products and commercialized the jams.
Em 1968 o Barão Von Leitner criou a marca HOMEMADE bairao-150x150.jpg
In the 90’s, two businessman friends, who were already fans of the brand, acquired HOMEMADE. They brought together the family tradition of the Baron’s recipes, with their experience in business management, to preserve the true flavour nature has to offer.
Na década de 90, dois amigosgeleia-morango-homemade-150x150.jpg
Nowadays, HOMEMADE is one of the pioneer brands in production and distribution of artisanal jams and produces jams, honey, cane molasses and many other products that can accompany all meals, from breakfast to dinner. Our priority is to bring a little of our traditions to your home. We want to follow you everyday and everywhere.
Hoje em dia, a HOMEMADEhomemade_06_2020-26-150x150.jpg

Em 1968 o Barão Von Leitner criou a marca HOMEMADE

In 1968 Baron Von Leitner created the HOMEMADE brand, after the great success of his handmade, 100% natural jams made between family and friends. Ever since then, many import products stores and delis got interested in the products and commercialized the jams.

Na década de 90, dois amigos

In the 90’s, two businessman friends, who were already fans of the brand, acquired HOMEMADE. They brought together the family tradition of the Baron’s recipes, with their experience in business management, to preserve the true flavour nature has to offer.

Hoje em dia, a HOMEMADE

Nowadays, HOMEMADE is one of the pioneer brands in production and distribution of artisanal jams and produces jams, honey, cane molasses and many other products that can accompany all meals, from breakfast to dinner. Our priority is to bring a little of our traditions to your home. We want to follow you everyday and everywhere.

Mission

Make life sweeter. Provide people happier and healthier moments, making the day-by-day taste special.

Vision

To be recognized as one of the best global food brands (sweets).

Values

Ethics, Credibility, Respect, Transparency, Innovation and Entrepreneurship.

Main Lines